Building a Small Business Online Presence

Is your website and social media search engine optimized?   Can your prospects find you on the search engines without knowing your company name?  Do you know even what keywords that your  prospects are searching on to find you?

Search engine optimization is the process that is performed to help you move your website up in the rankings on the page whether organically or through paid advertising, so your prospects can find you.  To understand search engine optimization for your website, it is important to understand your prospects and what they are searching for in order to find businesses or products like yours.  It is also important to understand what geographies you want to attract prospects from.  Do you have a local business or do you have one that you want prospects nationwide or even internationally?   There are techniques that can be performed on your own website to improve your rankings organically and there are paid methods such as Google Adwords that you can purchase.  

In addition there are tools and services that you can utilize to help you with search engine optimization for your site along with understanding your current traffic.   You definitely should make sure that you are monitoring your website with Google Analytics which is free online from Google.